Introduction to Digital Marketing

Discussion Overview

• What is Digital Marketing?

• Golden Rules of Digital Marketing

• Popular Digital Marketing Channels

🌟 Golden Rule of Digital Marketing

With the beginning of the 21st Century, we all witnessed a boom in Internet Technology. Globalization had positively impacted the growth of Infrastructural development and the worldwide exchange of cultures. This further expanded the reach of the internet to a very vast audience and ultimately generated infinite opportunities for the audience and the service providers for Exploration or Explanation, Engagement, and Entertainment. ​ From here the term Digital Marketing came into origin. It is any form of marketing that is done by the use of the Internet or any Electronic Device. Hence, it is also referred to as Internet Marketing.  With time Digital Marketing diversified more and more to became a mixture of many things like content marketing, Social Media Marketing, Email Marketing, Audio, and Video Editing, Paid Advertisements, SEO and SEM, Affiliate marketing, Graphics Designing and now the need of the hour for digital marketers is to learn about web designing and development as this is a basis on which they present their marketing plans.

🌟 Golden Rule of Digital Marketing

The Golden Rule of Digital Marketing - Always follow the “3E Formula”, that is, your content should either “Explain, Entertain or Engage” your audience as by doing so you gain their undiverted attention and also they will grasp the maximum out of your content. This will be a guaranteed agent that they will look for more of your content and kind of connect with the majority of it.

🌟 Popular Digital Marketing Channel

Social Media

1. Instant Messaging Apps

2. Quora

3. YouTube Videos

4. Pinterest

5. Instagram Posts

6. Twitter

7. Linkedin Articles

8. Facebook Posts

Digital Media Marketing

1. Affiliate Marketing

2. Poster Boy Strategy

3. Search Engine Optimization

4. Graphic Designing

5. Web Designing and Development 

6. Search Engine Result Page Ads

Paid Promotion

1. Search Engine Marketing

2. Display Advertising

3. Social Media Platform Ads (Facebook, LinkedIn, Instagram, Facebook)

4. Pay Per Click (PPC)

5. Endorsements

6. Purchased Spaces on Other Websites

Email Marketing

The expansion and advancement of Digital Marketing are a never-ending process and thus we all need to learn fast to keep self updated with the upgraded scenario.