Discussion Overview
What is Content Development?
Content Development Process
What is Content Marketing?
Content Marketing Process
Let's read about Content Development and Content Marketing. Also, what is the procedure to be followed while performing these activities
CONTENT DEVELOPMENT
Content development is the complete process of doing research on a particular topic, filtrating and compilation of the information obtained, in a manner that best suits the interest of the audience and also is easy for them to remember it. This will provide a win-win situation to both the concerned parties, the one who is presenting the content and those who are checking it.
Content Development ProcessContent Development as told earlier can be summarised as an end to end process of generating an idea till delivering the final result. It follows a proper procedure as follows -
Define your Target Audience
Decide whether you would solve an issue or communicate some information
Perform detailed research on the topic
Pen down all the points, filter and polish them to make them readable and meaningful
Make a draft of the write-up and read it again and again until you feel comfortable with it
Show it to some people and take the feedback and make the necessary changes
FINALLY!! Publish it
Update it if any new advancement happens related to the same
Content development is a crucial part of a content marketing strategy and hence it needs to be well planned. For this course, we will stick to Content Writing In the next chapter, we will read about the various types of Content which can be used to present the information
CONTENT MARKETING
Content Marketing is a form of marketing that intends to create, distribute and further improve the content. It aims to establish any product or service or business in the market by strategically enforcing the measures to spread the prepared content which revolves around the particular product or service or business and defines its purpose and associated benefits.
Content Marketing ProcessTo do all this content marketers implement the following process -
Set Marketing goals and establish Key Performance Indicators (KPIs)
Understand the Target Audience
Perform detailed research on the topic and related keywords
Decide what type of content to prepare
Develop a brand image in the market and adhere to it
Consistency and Regularity are the key points while planning the content marketing plan
Analyze the result to check the productivity of the content
Revisit the content Periodically and update it with any advancement happened in that particular topic
Content Marketing helps any entity to grow exponentially as it provides it with a platform where the target audience can be connected, educated and engaged fully and if done properly then the target audience can lead to an increased number of conversions
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