Discussion Overview
What is Content?
What is Content Development?
What is Content Writing?
What is Content Marketing?
Types of Content
🌟 What is Content?“Content is a multidimensional element of existence that has everything as a contributing aspect to it”.
In other words, whatever you ‘See, Speak, Hear, Feel or Touch’ is content because it narrates a story or provides you with any sort of information in its own manner.
Earlier we used to believe that implementation of the term Content is only restricted to Literature where it meant Story, Plot, Idea, characters or setting of that piece of literature but as time changed this belief became obsolete and now Content development has become a highly dynamic profile and a trend in almost all the industries.
🌟 What is Content Development?Content development is the complete process of doing research on a particular topic, filtrating and compilation of the information obtained, in a manner that best suits the interest of the audience and also is easy for them to remember it. This will provide a win-win situation to both the concerned parties, the one who is presenting the content and those who are checking it. Content Development as told earlier can be summarised as an end to end process of generating an idea till delivering the final result. Content development is a crucial part of a content marketing strategy and hence it needs to be well planned. For this course, we will stick to Content Writing In the next chapter, we will read about the various types of Content which can be used to present the information.
🌟 What is Content Writing?Content writing means to prepare a collection of information which is needed to be presented to the audience. It can be presented by using any medium or type of Content. In the current scenario, A paradigm shift in the content writing profession has been experienced and the core of the term has shifted to online mediums of content writing like Blog Posts, Articles, Ebooks, Online Ads or any other form of written web material
🌟 What is Content Marketing?Content Marketing is a form of marketing that intends to create, distribute and further improve the content. It aims to establish any product or service or business in the market by strategically enforcing the measures to spread the prepared content which revolves around the particular product or service or business and defines its purpose and associated benefits. Content Marketing helps any entity to grow exponentially as it provides it with a platform where the target audience can be connected, educated and engaged fully and if done properly then the target audience can lead to an increased number of conversions
🌟 Types of ContentLet's discuss the various types of Content - There are primarily 3 types of Content - Visual Content, Textual Content, and Aural Content
Visual Content - Visual Content means anything which creates a visual perception of the said entity. It may be the Sign Language, Images, Info-graphics, Videos, Animations, Webinars, Touch and Feel markings and Stage Performances
Textual Content - Textual Content consists of any type of document or publication of any form of literature which is present in a written format like Blog posts, articles, scripts, books, Community Forums, notices, Checklists, Worksheets and Email Newsletters
Aural Content - Aural Content consists of all sorts of content which are received in a sound format like Podcasts, Audio Books, Speeches, AI Voice Assistants or even Tele - calling
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