Brand Recognition Factors

Discussion Overview

• Brand Name

• Brand Identity/ Image

• Revolutionary Impact / Measures

• Products and services being offered

• Brand Face

• Tag line

• Company Status

• Logo

• Marketing Campaigns

• Brand Associations
  

Brands refer to the image and “personality” a company applies to its products. Companies refer to the organization that markets or produces products or services

We recognise these corporate establishments with many things like their -

Brand Name -

1. Apple

2. Microsoft

3. Adobe

4. Amazon

5. Tesla

6. Airbnb

7. Wal-Mart

Brand Identity / Image

1. Indigo - Cheaper Flights

2. Patanjali - Ayurveda

3. Mc Donald's - Fast Food

4. Maggi - Noodles

5. Johnson and Johnson - Baby Care Products

6. Fair and Lovely - Beauty Product

7. Ola - Cheaper Rides

8. Xerox - Photocopy machines

Revolutionary Impact / Measures

1. Jio - Internet Connectivity

2. Paytm - Digital Payments

3. Nano - Automobile Industry

4. Facebook - Social Connectivity

5. WhatsApp - Instant Messaging

6. Oyo - Rental accommodations

7. Amul - Dairy Co-operative

8. Swiggy - Food Deliveries

Products and services being offered

1. YouTube - Biggest Video Surfing platform

2. Google - Biggest brand in Information Search

3. Zoomcar - Biggest Car Rental Brand

4. LIC - Biggest brand in Life Insurance Policies

5. Britannia - Biggest Consumer goods brand

6. SBI - Biggest Indian Commercial Bank

7. Classmates - Biggest Students Stationary Products Manufacturer

Brand Face

1. Airtel's 4G Girl

2. Vodafone's Zoo Zoo's

3. Trivago Guy

4. Flipkart kids ads

5. Amul's Animated Mascot

Tag line

1. Hutch - Wherever you go, our network follows

2. Philips - Innovation and You

3. Gadhi Detergent - Pehle Istemaal Kare fir Vishwas kare

4. Nike - Just do it

5. Parle G - G for Genius

6. CCD - A lot can happen over Coffee

Company Status

1. Aramco - Biggest Oil Producer

2. Apple - Most Expensive Brand Logo

3. Amazon - Sells anything and everything

4. Walmart - Largest Retailer

5. Google - Google's Android is the most widely used OS

Logo

1. Apple - The aim behind the bitten Apple logo was to differentiate between a cherry and an apple when the logo will be seen at a smaller scale. As that level, it will be difficult to identify it like an apple.

2. Hindustan Unilever Ltd - Different images showing all of the product segments they have and they all are shaped like a big 'U'

3. Sony Vaio - Sony integrated digital and analogue technology in Vaio, hence, Vaio's Initial letters V&A denotes analogue wave while I&O resembles numbers 1&0 denoting digital signal.

4. Mahindra - Its logo represents 3 divisions (Products, Services, Possibilities) all pointing towards the top resembling an apex on its top. The logo also gives a message of accepting no limits, thinking alternatively and driving positive change in everything we do

Marketing Campaigns

1. Naukri.com - In the ad campaign a frustrated employee spells out his employer's (Hari Sadu) name by associating a word to every letter. H for Hitler, A for Arrogant, R for Rascal and I for Idiot. This made it a major hit and now also people recognise it.

2. Center Fruit - Center fruit's Kaise jeeb laplapai campaign was an interesting and innovative idea. Where the subject used to wag his tongue whenever he saw a real center fruit or it's image

3. Star Sports - Who does not remember the Mauka Mauka Campaign developed by Star Sports which revolved around the cricket rivalry between India and Pakistan. That campaign is still remembered and the phrase Mauka Mauka is used in many ways

4. Cadbury Dairy Milk Chocolate - In this campaign, a boy used to meet a girl and offers a Chocolate before proposing her. And then used to say meri maa kehti h ki Kuch acha Karne se Pehle Kuch meetha kholo to kaam acha hota h

5. Maggi's Relaunch - The ban on Maggi was a major blow to its market cap but the brand came back with a highly effective campaign where a mom used to tell that her mother always fed her Maggi and she did the same. But this ban brought doubt on these 2 mothers. But then all the tests proved that Maggi is safe for consumption. This helped Maggi to gain back its lost market and again hold its throne

Brand Associations

 Trust

1. LIC - People buy LIC policies because of the trust which the company had developed between self and its customer base. This made LIC the biggest Life Insurance Company in India

2. Maruti - There's a belief amongst the people that Maruti has something for every budget and it is economical as well and that's true too. Maruri has a diversified portfolio which caters to every car dreamers dreams

Sounds

1. Netflix's Sound logo

2. Mc Donald's I'm Lovin It

Emotions

1. ICICI Prudential Life Insurance - Concern for dependant's Future needs

2. Rolls Royce - Sense of Luxury

Packaging (Shape/ Colour/ Information)

1. Park Avenue's Beer Shampoo - looks identical to a beer bottle

2. Dettol - Guarantee of killing 99.9% germs printed over the packaging

Unique Initiatives

1. Starbucks - Wrong spelling on your coffee cup

2. Tata Group - continuous initiatives to support and develop the society has created a positive image in the market about the firm. Thus people prefer to buy their products

Aroma

1. Forest Essentials - Light and Soothing

2. Wild Stone - Strong and Attractive